Question Paper: Mobile and Ecommerce : Question Paper Dec 2014 - Information Technology (Semester 8) | Mumbai University (MU)
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Mobile and Ecommerce - Dec 2014

Information Technology (Semester 8)

TOTAL MARKS: 100
TOTAL TIME: 3 HOURS
(1) Question 1 is compulsory.
(2) Attempt any four from the remaining questions.
(3) Assume data wherever required.
(4) Figures to the right indicate full marks.
1(a) Outline three resons why a business may wish to adopt e-commerce(5 marks) 1(b) Describe the two main functions of an internet service provider (ISP).(5 marks) 1(c) Explain three different revenue models for Yahoo.(5 marks) 1(d) Give three benefits of e-CRM.(5 marks) 2(a) Summerize the difference between adoption of internet access of consumers and businesses and give reasons for these differences.(10 marks) 2(b) Explain the concepts of disintermediation and reintermediation with reference to particular industry; what are the implication for a company oprating in this industry.(10 marks) 3(a) E-business involves re-evaluating value chain activities. What types of changes can be introduced to the value chain through e-business?(10 marks) 3(b) For a manufacturer or retailerof your choice, analyse the balance between partnering with portals and providing equivalent services from your web site.(10 marks) 4(a) List the different business models identified by Timmers (1999).(10 marks) 4(b) Explain the term 'electronic data interchange'. Is it still relevant to companies?(10 marks) 5(a) Describe the different elements of an e-procurement system.(10 marks) 5(b) Summerize the macro-environment variables a company needs to monitor.(10 marks) 6(a) You are developing a testing plan for an e-commerce site. Outline five key aspects of the site you would test.(10 marks) 6(b) Explain the relationship between, Analysis, Design and Implementation for an e-commerce site.(10 marks) 7(i) Viral Marketing(5 marks) 7(ii) Virtual organization(5 marks) 7(iii) Change Management(5 marks) 7(iv) M-Commerce(5 marks)

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