Question Paper: Mobile and Ecommerce : Question Paper May 2014 - Information Technology (Semester 8) | Mumbai University (MU)
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Mobile and Ecommerce - May 2014

Information Technology (Semester 8)

TOTAL MARKS: 100
TOTAL TIME: 3 HOURS
(1) Question 1 is compulsory.
(2) Attempt any four from the remaining questions.
(3) Assume data wherever required.
(4) Figures to the right indicate full marks.
1(a) Describe three different revenue models for a portal such as Yahoo!.(5 marks) 1(b) What is the difference between the internet and the World Wide Web?(5 marks) 1(c) Explain the concepts of value Stream. State the factors contributing to customer value (brand preception).(5 marks) 1(d) What is the difference between personlization and mass customization.(5 marks) 2(a) What are the different mechanism for online auctions?(10 marks) 2(b) Describe some alternative revenue models for a website from a magazine publisher.(10 marks) 3(a) Select an intermediary site and assess how well it makes use of the range of business models and revenue models available to it through the internet.(10 marks) 3(b) Summerize the macro-environment variables a company needs to monitor.(10 marks) 4(a) Explain the term 'electronic data interchange'. Is it still relevant to companies?(10 marks) 4(b) Select a retailer or manufacturer of your choice and describe what the main elements of its situation analysis should comprise.(10 marks) 5(a) Explain the concept of Porter's value Chain? Analyse the traditional and the revised value chain models with the necessary diagrams.(10 marks) 5(b) Explain the benefits of e-CRM in detail.(10 marks) 6(a) Using industry example, summerize three benefits of using e-commerce to streamline the supply chain.(10 marks) 6(b) Current adoption levels of e-procurement are low. Identify the main reasons for this.(10 marks) 7(a) Outline the stages involved in developing a strategic e-marketing plan.(10 marks) 7(b) You are Project Manager of an e-procurement implementation. How would you maximize acceptance of the new system among staff?(10 marks)

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