Question Paper: Mobile and Ecommerce : Question Paper May 2013 - Information Technology (Semester 8) | Mumbai University (MU)
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Mobile and Ecommerce - May 2013

Information Technology (Semester 8)

TOTAL MARKS: 100
TOTAL TIME: 3 HOURS
(1) Question 1 is compulsory.
(2) Attempt any four from the remaining questions.
(3) Assume data wherever required.
(4) Figures to the right indicate full marks.
1(a) Elaborate on the different aspects to be considered while selecting intermediarise.(5 marks) 1(b) Discuss the hardware and software requirements necessary to enable employee access to Internet and hosting e-commerce services.(5 marks) 1(c) Distinguish between e-business and e-commerce.(5 marks) 1(d) What are the different mechanism for online auctions?(5 marks) 2(a) List and briefly explain the different business models identified by Trimmers.(10 marks) 2(b) Identify the different elements of an organization macro-environment that impact its e-business and marketing strategy.(10 marks) 3(a) Samsung recently released their new mobile "Galaxy Grand" with Android version 4.1. Discuss how the Internet had an impact on the buying process of a new purchaser.(10 marks) 3(b) Megamart.com wishes to formulate their strategy for e-business. Identify the key strategic decisions faced by the management team developing the e-business strategy.(10 marks) 4(a) Discuss 'SOSTAC', the generic framework for e-marketing planning.(10 marks) 4(b) Describe techniques for retaining new customers and cross and up selling using new media.(10 marks) 5(a) List the different type of portals with their characteristics. Give examples of each type of portal.(10 marks) 5(b) What technologies should we deploy for SCM and how should they be prioritized?(10 marks) 6(a) Analyze the procurement process for an organization with which you are familiar. Explain the changes and possible problems involved with introduced e-procurement.(10 marks) 6(b) Discuss different technologies associated with mobile commerce.(10 marks) 7(a) SWOT analysis(10 marks) 7(b) Benefits of relationship marketing(10 marks)


(Any Two)

7(c) E-Business models.(10 marks)

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