Question Paper: E - Commerce & E - Business Question Paper - May 2016 - Information Technology (Semester 7) - Mumbai University (MU)
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E - Commerce & E - Business - May 2016

MU Information Technology (Semester 7)

Total marks: --
Total time: --
INSTRUCTIONS
(1) Assume appropriate data and state your reasons
(2) Marks are given to the right of every question
(3) Draw neat diagrams wherever necessary

1 Develop a business plan based on the following guidelines to participate in Green India/ Go Green movement announced by Indian Goverment.
i) Identify the business model.
ii) Develop the strategic plan based on Strategic Objective,
Strategic definition,
Maketing plan,
SCM and CRM plan etc.
iii) Implementation should include few screenshots of websites demonstrating: Business model,
Revenue model(s)used,
CRM SCM and objectives
Security concern,
Payment mode etc.
iv) One example of use-case scenrio.
v) Site structure diagram (blueprint) showing layout and relationship between pages.
vi) Organizational structure.
vii) Hardware and Software requirement.
10 marks

2(a) Discuss any two tools to secure channel communication in an e-commerce enviroment.
10 marks

2(b) Discuss the CRM strategy to acquisition and retention of the customer worldwide for one e-commerce site based on B-C model.
10 marks

3(a) What is Smart card? Explain step by step procedure of Payment by Smart card.
10 marks 2444

3(b) Explain with example the first three components of SOSTAC framework to promote the product.
10 marks 2449

Attempt any four.

4(a) Comment on buy-side and sell side SCM.
10 marks 2421

4(b) Discuss how the combinations of revenue models can help us in generating more revenue.
10 marks

4(c) Discuss Technology & Infrastructure for E-Business.
10 marks

4(d) What is E-Business? Give the mapping between conventional business & E-Business.
10 marks 2451

4(e) Explain difference between IT strategy and e-strategy?
10 marks

5(a) Explain the role and support of E-Commerce in the following businesses
i) Real estate business
ii) Insurance sector
iii) Jobs and employment sites
iv) Travel Suggest stratgies for existing business to migrate to online business
10 marks 2478

5(b) Suggest stratgies for existing business to migrate to online business.
10 marks 2477

Write a short note(Any2)

6(a) Discuss 7s Strategic framework for change management.
10 marks

6(b) Comment on the drives, risk and impact of e-procurement.
10 marks 2476

6(c) Describe various tools used for electronic marketting.
10 marks

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