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Explain the importance of feedback in a communication situation.
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• Feedback is the final component and one of the important factors in the process of communication.

• It is defined as the response given by the receiver to the sender.

• The sender needs response of the receiver in order to decide effectiveness of communication.

• Feedback can be negative or positive. Positive feedback indicates that the sender can continue his communication in the same manner as before. Negative feedback on the other hand, indicates a need for a change in the manner of communication.

• The feedback tells the sender many things such as whether the message is received successfully or not, whether the receiver liked it or not, whether the choice of channel/medium was appropriate etc.

• If the appropriate feedback is given by the receiver to the sender, then the sender can modify, remodel, his strategy of communication.

• There are different types of feedbacks. These are:

• Positive feedback

• Negative feedback

• Deliberate positive

• Deliberate negative

• Immediate feedback

• Delayed feedback

• No feedback

• No feedback is also feedback in itself. It would indicate disagreement or a reluctant acceptance of ideas.

• Feedback can also be verbal or non-verbal. A smile would be a positive non-verbal feedback, whereas a frown would indicate a negative feedback.

• Each type of feedback has its own features and messages hidden inside them for the sender.