Courtesy, politeness and humbleness are one of the important features of a good business letter. Any correspondent should write the letter courteously and in positive tone rather than disappointing reader with negative tone.

The main idea of business correspondence is to elicit a favourable response from the recipient. Courtesy is as important and advantageous in business writing as it is in face to face communication/conversation.

It strengthens present relation and makes lasting bonds. Also it helps in goodwill building.

Instructions for business letters:

• Make judicious use of active and passive voice.

• Also avoid using negative words. Stress what something is rather than it is not.

• Emphasize what the firm or product can and will do rather than what it cannot.

• Open with action rather than apology or explanation.

• Following these strategies while writing business letter helps you express more rather than expressing in words and also favourable for positive response as well.