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Macro Perspective & Micro Perspective?
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Macro Perspective

  • Logistics adds value to a product
  • Place utility - moving goods to points where demand exists
  • Time utility - moving goods to points at a specific time
  • Allows for economic development and specialization
  • Affects land values due to increased accessibility

Micro Perspective

  • Interfaces with production in determining the length of the production run
  • Interfaces with marketing in selling the product
    • price - size, quantity
    • product - dimensions, packaging
    • promotion - inventory, channels
    • customer service
  • Relationship with all areas of a company
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