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What Is Packaging & Role of Packaging?
written 7.3 years ago by gravatar for teamques10 teamques10 ★ 64k •   modified 3.4 years ago
supply chain management
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written 7.3 years ago by gravatar for teamques10 teamques10 ★ 64k
  • Identify product and provide information
  • Improve efficiency in handling and distribution
  • Customer interface
  • Protect product
  • Consumer packaging
  • Marketing managers primarily concerned with how the package fits into the marketing mix.
  • Industrial packaging
  • Logistics managers primarily concerned with efficient shipping characteristics including protection, ability to withstand stacking when on a pallet, cube, weight, shape and other relevant factors.
  • Basic considerations include:
  • Soft materials
  • Plastic
  • Environmental issues
  • Recycling (reverse logistics)
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