(1) Identify the business model.

(2) Develop the strategic plan based on Strategic Objectives, Strategic definition, Marketing plan, SCM and CRM plan.

(3) Implementation should include few screenshots of websites demonstrating: Business model, Revenue model(s) used, CRM SCM activities, Marketing activities, Strategic objectives like mission, vision and objectives, Security concern, Payment mode.

(4) One example of use-case scenario.

(5) Site structure diagram (blueprint) showing layout and relationship between pages.

(6) Organizational structure

(7) Hardware and Software requirement.

Case Study Reliance Jio

INTRODUCTION

Reliance Jio started with broadband services entered into 3G and 4G and expanding its mobile services through e-marketing.

Their innovative plans made stiff competition in the mobile market. The company created such tough competition that Airtel and Vodafone have seen double digit rate of decrease …