Reasons for e-commerce adoption:
- Increased sales from new sales giving rise to increased revenue from:
- New customers, new markets.
- Existing customers (Repeat-selling)
- Existing customers (Cross-selling)
- Marketing cost reductions from:
- Reduced time in customer service.
- Online sales
- Reduced printing and distribution costs of marketing communications.
- Supply chain cost reductions from:
- Reduced …
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