Similar questions

Discuss ‘SOSTAC’, the generic framework for e-marketing planning.

Develop an outline strategic e-marketing plan for an organization you are familiar with.

SOSTAC approach to SCM.

1.Introduction:

i. An e-marketing plan is needed in addition to a broader e-business strategy to detail how the sell side specific objectives of the e-business strategy will be achieved through marketing activities such as marketing research and marketing communications.

ii. Since e-marketing plan is based on the objectives of …