Mumbai University > Information Technology > Sem 7 > E–Commerce & E-Business

Marks: 10 M

Year: Dec 2012

Definition:

“Achieving marketing objectives through use of electronic communications objectives”.

OR

“An external perspective of how the internet can be used in conjunction with traditional media to acquire and deliver services to customers.”

E-marketing planning:

1.Introduction:

i. An e-marketing plan is needed in addition to a broader e-business strategy …