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Select a retailer or manufacturer of your choice and describe what the main elements of its situation analysis should comprise.

Mumbai University > Information Technology > Sem 7 > E–Commerce & E-Business

Marks: 10 M

Year: May 2014

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Introduction:

  1. Situation analysis can be defined as environmental analysis and review of internal processes and resources to inform strategy.
  2. The aim of situation analysis is to understand current and future environment in which the company operates in order that the strategic objectives are realistic in light of what is happening …

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