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Explain in brief: Right channelling

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What is right channelling? Explain with help of examples.

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  1. Prioritization of different communications channels to achieve different e-Business objectives is an important aspect of e-Business strategy.
  2. It is necessary to identify which strategies will be pursued, set objectives for them and then define approaches to encourage customers to adopt the appropriate channel.
  3. This approach is referred to as “Right …

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