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What is CRM? What are its four marketing activities? Bring out the difference between B2B and B2C buyers.
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written 7.9 years ago by
teamques10
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Definition: “An approach to building long and sustaining business with the customers is called as Customer relationship management (CRM).”
Four marketing activities:
The four activities that comprise CRM are as follows:
i. Customer selection:
- Customer selection means defining the types of customers that a company will market to.
- It means …
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