Give three benefits of e-CRM.

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written 9.5 years ago by

teamques10 ★ 70k

• modified 9.5 years ago

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Year: Dec 2014, May 2014

ecommerce and ebusiness

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written 9.5 years ago by

teamques10 ★ 70k

E-CRM benefits:

i. Targeting more cost effectively:

Traditional marketing is often based on mailing lists compiled according to criteria that mean not everyone contacted is the target market.
For example, the company wishing to acquire new customers may use postcodes to target area with appropriate demographics, but within the postal …

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