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Explain the difference between personalization and mass customization.
written 9.5 years ago by gravatar for teamques10 teamques10 ★ 70k •   modified 9.5 years ago

Mumbai University > Information Technology > Sem 7 > E–Commerce & E-Business

Marks: 5M

Year: May 2014
ecommerce and ebusiness
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written 9.5 years ago by gravatar for teamques10 teamques10 ★ 70k
  1. Personalization can be defined as “delivering individualized content through web pages or e-mail” whereas mass customizationcan be defined as “delivering customized content to groups of users through web pages or emails”.
  2. Both personalization and mass customization can be used to tailor information and opt-in email can be used to add …

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