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How can an ecommerce site be used to achieve extension in CRM?
written 9.5 years ago by gravatar for teamques10 teamques10 ★ 70k •   modified 9.5 years ago

Mumbai University > Information Technology > Sem 7 > E–Commerce & E-Business

Marks: 10 M

Year: May 2015
ecommerce and ebusiness
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written 9.5 years ago by gravatar for teamques10 teamques10 ★ 70k

Introduction:

Customer extension refers to increasing the depth or range of products that a customer purchases from company. It is often referred to as ‘customer development’. Customer extension has the aim of increasing the lifetime value of the customer to the company.

Use of ecommerce site to achieve CRM:

i. …

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