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Outline four different methods of building web-site traffic. Describe the relevance of following tools for company hosting a website: RSS, FTP, Blogs, and HTML.

1. Introduction:

   The use of offline and online promotion techniques of generating visitors to website or increasing audience of website (both new and existing customers) is referred to as traffic building campaign. Various methods for generating traffic are as follows:

   i. Search engine marketing.

   ii. Online PR

   iii. Online partnerships

   iv. …