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Identify the different elements of an organization’s macro environment that impacts its e-business and marketing strategy.

Marks: 10 M

Year: May 2013, May 2014, Dec 2014

1. Introduction:

   i. All organizations operate within an environment that influences the way in which they conduct business.

   ii. Strategy development is strongly influenced by considering the environment the business operates in.

   Diagram

   

2. Macro- environment:

   i. The major external and uncontrollable factors that influence an organization’s decision making, and affect its …