Explain the concept of disintermediation and reintermediation with reference to a particular industry; what are the implications for a company operating in this industry.

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teamques10 ★ 70k

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Mumbai University > Information Technology > Sem 7 > E–Commerce & E-Business

Marks: 10 M

Year: Dec 2014

ecommerce and ebusiness

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written 9.5 years ago by

teamques10 ★ 70k

Figure 2.1: Disintermediation of a consumer distribution channel showing a) the original situation b) disintermediation omitting the wholesaler and c) disintermediation omitting both wholesaler and retailer

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1.Introduction:

i. Channel structure defines the way a manufacturer or selling organization delivers products and services to its customers.

ii. The distribution channel …

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