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Explain in brief: i) Disintermediation ii) Counter-mediation iii) Vertical portals iv) Right Channelling v) Reverse Auctions
written 9.5 years ago by gravatar for teamques10 teamques10 ★ 70k •   modified 9.5 years ago

Mumbai University > Information Technology > Sem 7 > E–Commerce & E-Business

Marks: 10 M

Year: Dec 2013
ecommerce and ebusiness
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written 9.5 years ago by gravatar for teamques10 teamques10 ★ 70k

i) Disintermediation:

  1. The relationship between a company and its channel partners is shown in the above figure. This relationship can be dramatically altered by the opportunities afforded by the internet. This occurs because the Internet offers a means of bypassing some of the channel partners. This process is known as …

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